The advantage of Plasma Television over LCD or DLP formats has always been within the color black. Better black levels make the picture more realistic, with more depth, more detail. The ability to get the blackest black out of your television is much like getting the whitest white out of your laundry. The new "KURO" (meaning black) Plasma Televisions do just that... Add the blackest of black to all your colors, making them more vibrant, more detailed, providing more dimension and space. In life, you have light (illumination), and then you have dark (absence of light). To create a realistic picture you have to have equal performance of black and white before even worrying about the red, green, blue or the rest of the color spectrum. On television, making pure white is easy, it's full exposure of illumination. Making an "illuminated" surface pure black is more challenging. Pioneer has succeeded further than ever before - leaving competition in the past with the new KURO line. And that's just the beginning...

KURO FLAT PANEL DISPLAYS

Deep Blacks - Intense, strong blacks for contrast levels that are unmatched by any other flat panel television. KURO's unique design has the benefit of reducing the idle luminance by more than 80% over previous Pioneer models. The result is a black with improved contrast that can be seen immediately.

Vivid Color - Rich, accurate color with an expanded palette provides true to life images. Smooth gradations enhance picture depth and dimension, creating images that are sharper and more detailed than ever before. KURO provides three times more gradation than previous Pioneer generations.

Stunning Sound - For audio that matches the picture, the KURO completes the HD experience with finely tuned digital sound. With nearly 70 years of audio heritage, no other company focuses more on the importance of true, clear sound. The all-new digital amplifier, combined with a unique cabinet design, provide life-like sound for maximum HD performance.

Ultimate Performance - The perfect choice for viewing HD and SD content, thanks to KURO's new advanced video processor. The completely new ASIC video processor makes the KURO truly unique. From 480i to 1080P, the KURO reduces digital video noise and enhances standard and high-definition content for the best picture possible.

Feature Rich - Sit back and relax. The KURO has it all. With a new light sensor, the optimum mode automatically adjusts the picture based on source content as well as the room's lighting conditions. That's right, if it's night or day, full light or shadow, the KURO adjusts its picture to your particular environment to provide the best picture possible.

Want to know more? Come to our stores and speak with our knowledgeable sales staff, or visit Pioneer at seeingandhearing.com