We are very proud and excited to announce the addition of NAD Components to the Greater Cincinnati market. Our Cincinnati and Northern Kentucky Locations are now featuring NAD: Cd Players, Stereo Receivers, Integrated Amplifiers, and Home Theater Equipment.

30 years ago, NAD (originally an acronym for New Acoustic Dimension) set out to create a new kind of audio company. They were a group of audio-industry veterans: manufacturers, retailers, distributors, and — above all — listeners. NAD was driven by passion for great sound and by the desire to cut through the marketing hype and over-elaboration that had become pervasive in the audio industry. They wanted to provide what people really wanted instead of what they were being sold.

NAD wants to make clear that every NAD component at every level is designed and manufactured for satisfying performance — for realistic, detailed, convincing reproduction of the original sound.

In audio electronics, the bottom line is that the waveforms that go to a loudspeaker should be in every possible respect as identical as possible to the ones that were originally produced by the microphones used for recordings or broadcasts. They should look exactly like the original ones,
and they should have the same time-relationships and dynamics they did at the outset. Keeping those factors straight — without adding any overlay of any kind — is what every NAD component is designed to do.

The absolute rock-bottom principle from which NAD design philosophy operates is that good design is never at the listener's expense. They threw ingenuity rather than money at design challenges. After identifying the price levels at which we can take significant steps in performance, we focus onsupplying everything we ourselves would want in a given
product. And our aim is to satisfy people at home rather than tempt them in the showroom. We want you to know you got it right the first time, instead of having to commit to an endless search for the satisfaction you should have had in the first place.

Complexity is the enemy of good performance in audio equipment. Every step up in the elaboration of an electronic circuit is another chance to get it wrong — to introduce something that degrades the final accuracy of sound by forcing the signal to go around an extra corner on the way to the listener. In their view, unnecessary elaboration and expense go hand in hand with unnecessary distortion of some aspect of performance. Going for simplicity and high value encourages the kind of thinking that produces excellence.

Simplicity has two other key benefits. One is that it is easier and more likely to realize optimum performance in real-world listening situations when you can get it simply and directly, without excess knobs or "features" that are confusing to master. The other is that it is more fun this way — that there is a special kind of pleasure in getting great sound from an unassuming piece of audio gear. One look at the simple charcoal gray front panel of the classic NAD component will tell you that "unassuming" is definitely NAD.