Sometimes I receive good questions that respectfully deserve my attention including one from a fellow patron below:
Hi Lou,
The world of Hi-Fi Audio retail has changed so much since the 1970’s with so few independent stores still operating. Yet outstanding audio products continue to be produced but at seemingly much higher prices. While outstanding audio can still be found at affordable prices, flagship products are much further out of reach for the average consumer than they were 30-40 years ago.
Meanwhile the world of computers become more affordable every year.
Please offer your opinion on why so much audio equipment is priced higher every year?
Well, I suspect there are a number of factors at play here. Some ordinary, some market.Â
In the ordinary, a lot more effort (and cost) is spent on aesthetics. Look at Classe and its transformation, for example. They went from black boxes with handles to smooth metal wrap-around chassis.Â
With speakers, look at how many now have very expensive finishes and I am familiar with those costs having been an attorney for Baldwin Piano. We also have the pressures of lower volume against fixed costs. Add to this that many of these specialty units are also hand built and labor costs have soared. I cannot speak as to R&D, part costs, failures, and the like. I am sure they play a part.Â
There is also the attraction of making fewer units at a higher price for a limited number of people. Why try to make a living selling popcorn when you can be better off selling steaks? So, the lure of the Far East Market, where about 90% of all American High End is sold, can be a serious influence in what and how something is built.Â
I certainly saw this when Jeff Rowland began to focus on the Far East. Others followed suit. Some followed this path in hopes of becoming a recognized brand, regardless of competition to become like Rolex or Tiffany. If you own one, you have arrived and so pre-sold becomes the goal.Â
Now, if you look at the American market, for example, notice how fewer there are of specialty retailers. Then go look at the magazine racks to see if any of them are about audio. All of this began long before the internet.  Others are simply following what appears to be a successful approach by constant flag-shipping against an assumed competitor.
Without question, part of the pressure also comes from Far East production, particularly China, who produce goods on a scale and cost basis that smaller companies simply cannot compete. Thus, those companies are driven up the pyramid of customers to an ever decreasing number. The same phenomenon occurs with retailers as well when distribution of cheaper goods forces them into more expensive products to stay in business. Â
And, all of these factors are both related and dependent upon each other. It is not a single answer or conspiracy. Whether it is right or not, however, is not my decision but those who run the companies. Can some of these factors become self-defeating? In short, yes. Likewise, it may be the only path available to them for however long it will last and with many of them approaching retirement, that may be just enough. -Lou