- Lou Hamilton
- 6 days ago
- 2 min read
Updated: 5 days ago
Oh, the stock market has gone crazy about the prospects of AI.Â

The stories are everywhere about how everyone is going to be replaced by it so you better buy stock in it if you have any hope of making an income. A fine bit of misinformation in my humble opinion. Fear mongering for profit, actually.
Our first experience with it came as a result of a customer doing some research about a product of a company we represent. The President of that company was trying to resolve a situation with a product and there were various proposals discussed. The customer's choice, however, was influenced by incorrect information provided by AI. This caught the attention of the company triggering an attempt to correct it with, in this case, Google. The customer made a good and correct choice, mind you, but with the wrong information. It could have gone the other way.Â
Being curious, I decided to set the wonderful new system to the test. What else is AI saying and so I searched my own company, Audible Elegance. What I discovered was, to say the least, disappointing and, in some aspects, harmful to the reputation of my business. Peppered in the AI response was all sorts of nasties not about us, but about a company with a similar name, Audible, which is a podcast company of entertainment, principally books. We, ourselves, are quite familiar with that company and every week we receive 10 to 25 calls from their subscribers wanting to talk to them and, as we can gather from the AI review, well, they are not happy campers. So, the reality is that Google AI is publishing negative and frightful information related to Audible, the podcast company, and not us. Yet, there's our name attached to it. I have little doubt that this is happening to many companies and many individuals.Â
What is so equally common about these mega-distributors of information, or misinformation, is that it is nearly impossible to hold them accountable for harm they cause. Multiple attempts have been tried and failed. They just do what they do and you can go screw yourself. Yet, they will net immense stock gains every time they mention what they are doing with AI all to the benefit of both management and large investment houses like BlackRock. Who gets harmed in all of this doesn't matter because they will never be invited to their country club. I have sent feedback to Google about what I saw but who knows if and when they will ever correct it. So, what does this all mean?
I have said time and time again, review the reviewer. I, myself, place little credibility in AI at this time. Maybe in the future, yes, but certainly not now based upon multiple other searches. Some information can be correct, yes, but there is also bad information contained there-in. Like I say, "there's no sense in idiot-proofing anything because they will always build a better idiot."Â
Now we have one that many will simply falsely follow like the Pied Piper and Rats. Remember, he eventually led all their children away too. Be careful not to be led astray. Use multiple sources and, if possible, talk to a human. We are still needed and waiting.Â
-AI Lou
